From usage rights deals to AI training permissions, TrueRights brings the core workflows together in one place. Start with what you need now, add more when you are ready.
How it works
TrueRates. Instant clarity. A fast, transparent calculator turns complexity into a price you can trust. Set media, market and duration to get a benchmarked rate, then create a deal in under 2 minutes.
TalentRights. Consent made simple. Centralize preferences for voice, likeness and more across usage and AI training. Opt-in to usage and control your IP.
Talent at your fingertips. our creators and talent in a clean, searchable view. Filter by role or rights status and start a deal from any profile.
Multiple deals, one view. Group deals, approvals and spend by campaign. Track coverage, expiries and results with exportable reports.
Vaulted. Store your content in a secure enclave that you control, to detect for potential unauthorised use.
Explore what others have to say about us, as well as exclusive articles written from the team, discover why TrueRights is leading the AI Rights landscape.
"We want to be the home of IP and rights for talent. Consent, control, compensation for talent, allowing them to safely work with AI tools moving forwards, this should be a harmonious, exciting opportunity for creatives and creators.”
TrueRights has launched a platform to protect content from being used unlawfully by generative AI software. The platform includes consolidation of approved training data - the images of talent or brands for secure AI use - coupled with tools for brands, talent and agencies to have better visibility of where their content is being used.
“Rather than diminishing creative control, AI offers an opportunity to reimagine IP in a way that is adaptive, personalised and, most importantly, legally sound. However, rigorous workflows, legal frameworks and ethical safeguards will be essential to protect talent, brands and the integrity of the franchise.”
TrueRights is a platform that helps talent, brands, and agencies manage digital rights in the age of AI. It gives you control over how your likeness, voice, and content are used, tracked, and licensed across campaigns and creative projects.
TrueRates is the industry’s first usage rights calculator for creative deals. It helps talent, agents, and brands estimate fair rates based on usage, duration, territory, and media type, bringing transparency and consistency to negotiations.
TalentRights is your personal rights dashboard within TrueRights. It lets you define how your likeness, voice, and performance data can be used in AI or media projects, making it easy to set boundaries, give consent, and stay protected.
Book a demo and get in touch with our team for a personalised setup. We’ll help you configure your rights preferences and walk you through how TrueRights can fit your workflow.
Yes. We actively support emerging talent by providing tools and guidance to help them understand, protect, and monetise their rights from the start of their careers.
You can create a deal directly in TrueRights by selecting the talent, campaign, and usage terms. The platform automatically structures the rights, timelines, and fees based on your inputs to make setup fast and compliant.
After creating a deal, you can share the contract directly from TrueRights with talent, agents, or brand partners. Choose secure sharing options like email links or in-platform access so everyone can review, sign, and manage the agreement in one place.
Once a deal is created, you can attach related content such as images, videos, or voice files. This links creative assets to the rights agreement, making it easy to track and manage usage later.
Go to your TalentRights dashboard and opt-in to how your likeness, voice, and creative data can be used. You can allow, limit, or block specific AI uses to stay fully in control of your digital identity.
TrueRights provides an audit trail for every deal and usage. You’ll be able to see when, where, and how your rights are applied across campaigns, ensuring full transparency and accountability.
Pricing depends on your plan and usage. Get in touch with our team to find the best setup for your needs and to explore enterprise or agency options.
