
Introducing the
TrueRights Calculator
The smarter, fairer way to price content usage.

Protect and monetize your IP & unlock new opportunities with GenAI.
01
Control
Usage rights on your own terms
02
Generate
Safely harness the power of GenAI
TrueRights Wallet
Maximise monetisation, simplify licensing
Mismanaged rights are costing you
0
/10
Digital campaigns result in a breach of Talent Usage Rights
+
0
%
Creators gain in annual revenue through digital rights and IP management
0
%
Increase in AI deep fakes of Talent & unauthorized use
£
0
k
Creators lose per year (p/100k followers) through Brands misusing content
with Generate by TrueRights you could be making
We ensure all use of IP is authorised with our
TrueRights Stamp
Protecting and empowering Rightsholders in the digital age
Your content is valuable and your livelihood, but without protection, it’s vulnerable to misuse or theft.
The TrueRights Stamp changes that. It’s an industry-standard certification built on the C2PA framework, enhanced with TrueRights licensing protection.
It lets you trace origins, track licenses, and safeguard your work against unauthorized use.
In a world of rising content theft, this is your essential defense.

How to fully protect yourself and own your digital presence
1.
Set your preferences in Talent Rights
2.
Sign up to join the TrueRights Community
3.
Get exclusive access to our Talent BETA
4.
Add content, campaigns and IP to your Wallet
5.
Own your digital presence