Create fair deals, organise into campaigns with performance data and protect likeness and IP from misuse. Set rights preferences in minutes.
Instantly calculate fair usage and rights for any creative deal. Talent, agencies and brands can agree on transparent, data-driven pricing with confidence.
Define and control how your likeness, voice, IP and content are used. Set rights preferences, track usage and stay in control as new tools and protections roll out.
TrueRights is a platform that helps talent, brands, and agencies manage digital rights in the age of AI. It gives you control over how your likeness, voice, and content are used, tracked, and licensed across campaigns and creative projects.
TrueRates is the industry’s first usage rights calculator for creative deals. It helps talent, agents, and brands estimate fair rates based on usage, duration, territory, and media type, bringing transparency and consistency to negotiations.
TalentRights is your personal rights dashboard within TrueRights. It lets you define how your likeness, voice, and performance data can be used in AI or media projects, making it easy to set boundaries, give consent, and stay protected.
Book a demo and get in touch with our team for a personalised setup. We’ll help you configure your rights preferences and walk you through how TrueRights can fit your workflow.
Yes. We actively support emerging talent by providing tools and guidance to help them understand, protect, and monetise their rights from the start of their careers.
You can create a deal directly in TrueRights by selecting the talent, campaign, and usage terms. The platform automatically structures the rights, timelines, and fees based on your inputs to make setup fast and compliant.
After creating a deal, you can share the contract directly from TrueRights with talent, agents, or brand partners. Choose secure sharing options like email links or in-platform access so everyone can review, sign, and manage the agreement in one place.
Once a deal is created, you can attach related content such as images, videos, or voice files. This links creative assets to the rights agreement, making it easy to track and manage usage later.
Go to your TalentRights dashboard and opt-in to how your likeness, voice, and creative data can be used. You can allow, limit, or block specific AI uses to stay fully in control of your digital identity.
TrueRights provides an audit trail for every deal and usage. You’ll be able to see when, where, and how your rights are applied across campaigns, ensuring full transparency and accountability.
Pricing depends on your plan and usage. Get in touch with our team to find the best setup for your needs and to explore enterprise or agency options.
