Sumsub Identity Fraud Report 2025
Deloitte Financial Services Institute
Grand View Research
Every step of rights management is covered. Historically fragmented across lawyers, spreadsheets, manual searches and goodwill it now runs on a single API-addressable platform.
How it worksProtect your likeness, content & IP
TrueRates creates fair pricing
AI-assisted terms. Shared in minutes.
Scoped usage
Detect deal terms in real time
Protect assets & submit takedowns
Performance based payments with revenue recovery.
One verified registry for who you are and what you allow.
Real-time pricing for likeness, voice and content usage.
Real-time monitoring for misuse, deepfakes and out-of-scope use.
Check whether generative AI assets contain copyrighted material
Cryptographic provenance for every asset you ship.
Upload, review, approve and ship protected assets - with detection built in.
Your identity, likeness, voice, IP and content, all in one place.
Powered by your talent profile and AI preferences, it gives you control over how your work and likeness are used.
"One source of truth for what you'll say yes to. Run your business from anywhere."
The proprietary pricing engine behind every TrueRights deal
Confident value your image, likeness and content across channels, location and exclusivity in seconds and get paid what you're worth.
"Walk into every negotiation with a defensible number."
Stay on top of how your likeness and content are used online.
Powered by continuous monitoring, TrueRights helps you track unauthorised use, deepfakes and AI impersonations in one place.
"Misuse flagged and resolved while you sleep. Recover revenue you didn't know you were owed."
Know what’s protected before AI content goes live.
Powered by the TrueRights registry, it checks AI-generated image, video, audio, voice and likeness content for protected or unlicensed use before publishing.
"Recover revenue from content already in circulation. Every match is licensed or billable."
Rights proof, built into every asset.
Each TrueRights asset carries a verifiable watermark, showing who created it, who owns it and what permissions are attached.
"Cryptographic proof content is yours, every time it ships."
Review and approve content with rights built in.
TrueRights brings talent, agents, brands, production and legal teams into one workflow, with rights cleared before content goes live.
"Less admin, more creating. One flow from idea to paid."
Talent manage and monetise their rights. Advertisers clear and license content. AI platforms verify and query permissions. Different workflows, powered by one system for identity, consent and provenance.
Manage identity, likeness, licensing and AI controls for individuals and talent rosters in one place.
Tie rights to media spend, track and measure performance, and ship every asset with provable provenance.
Explore what others have to say about us, as well as exclusive articles written from the team, discover why TrueRights is leading the AI Rights landscape.
"We want to be the home of IP and rights for talent. Consent, control, compensation for talent, allowing them to safely work with AI tools moving forwards, this should be a harmonious, exciting opportunity for creatives and creators.”
TrueRights has launched a platform to protect content from being used unlawfully by generative AI software. The platform includes consolidation of approved training data - the images of talent or brands for secure AI use - coupled with tools for brands, talent and agencies to have better visibility of where their content is being used.
“Rather than diminishing creative control, AI offers an opportunity to reimagine IP in a way that is adaptive, personalised and, most importantly, legally sound. However, rigorous workflows, legal frameworks and ethical safeguards will be essential to protect talent, brands and the integrity of the franchise.”
TrueRights is a platform that helps talent, brands, and agencies manage digital rights in the age of AI. It gives you control over how your likeness, voice, and content are used, tracked, and licensed across campaigns and creative projects.
TrueRates is the industry’s first usage rights calculator for creative deals. It helps talent, agents, and brands estimate fair rates based on usage, duration, territory, and media type, bringing transparency and consistency to negotiations.
TalentRights is your personal rights dashboard within TrueRights. It lets you define how your likeness, voice, and performance data can be used in AI or media projects, making it easy to set boundaries, give consent, and stay protected.
Book a demo and get in touch with our team for a personalised setup. We’ll help you configure your rights preferences and walk you through how TrueRights can fit your workflow.
Yes. We actively support emerging talent by providing tools and guidance to help them understand, protect, and monetise their rights from the start of their careers.
You can create a deal directly in TrueRights by selecting the talent, campaign, and usage terms. The platform automatically structures the rights, timelines, and fees based on your inputs to make setup fast and compliant.
After creating a deal, you can share the contract directly from TrueRights with talent, agents, or brand partners. Choose secure sharing options like email links or in-platform access so everyone can review, sign, and manage the agreement in one place.
Once a deal is created, you can attach related content such as images, videos, or voice files. This links creative assets to the rights agreement, making it easy to track and manage usage later.
Go to your TalentRights dashboard and opt-in to how your likeness, voice, and creative data can be used. You can allow, limit, or block specific AI uses to stay fully in control of your digital identity.
TrueRights provides an audit trail for every deal and usage. You’ll be able to see when, where, and how your rights are applied across campaigns, ensuring full transparency and accountability.
Pricing depends on your plan and usage. Get in touch with our team to find the best setup for your needs and to explore enterprise or agency options.
