AI-Powered Athlete Licensing

Engage fans at scale.
Unlock new revenue
from your digital self.

Engage fans at scale. Unlock new revenue from your digital self.

Your athlete talent is limited by time. Your digital talent doesn't have to be.

Book Your Intro Call See How it Works

Athletes are in high demand.
But your time is finite.

Fans want more access

They're seeking more personalized content and continuous engagement.

Deeper connections

Brands want longer term partnerships, authentic presence and scalable campaigns.

Platforms need trust

Verified identity, protected IP and structured licensing are the core features.

TrueRights extends your presence

Without being on set, filming new content, or sacrificing training time.

Discover how

Supercharge fan engagement.
Unlock revenue.

GenAI gives athletes the chance to connect with fans in ways that haven't been possible until now.

Fan Engagement

Personalised interactions
Virtual meet-and-greets
Training insights
Archive moments
Real time updates

Revenue Streams

Brand campaigns
Digital ambassador
Fan subsriptions
No new shoots
Global markets

IP Protection

Clear usage rules
Control approvals
Track usage
Enforce boundaries
Built-in safety

Agent Tools

AI licensing deals
Virtual experiences
Platform experiences
Always-on content
Minimal involvement

Your "digital self" becomes an always-on commercial asset.

Start Building Your Digital Presence

Stay present, relevant, and connected

TrueRights enables athletes and their agents to license likeness - including face, voice, and personality - into our approved GenAI platform partners, creating meaningful, scalable revenue streams.

AI-powered brand campaigns

Digital ambassador roles

Subscription fan products

Global reach into new markets

Monetisation of archive material

For Agents: A New Category of Deals

Confidently unlock a new commercial landscape for your roster with minimal additional athlete involvement, with TrueRights.

New Deal Types

Licensing for AI campaigns

Virtual athlete experiences

Platform partnerships

Always-on brand content

Fan engagement products

Full Protection Built In

Set clear usage and brand rules

Control approvals

Track where IP is used

Enforce boundaries when needed

Safety enables scale

Book A Demo

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Nicolaas Kroone

Co-founder, Bloom Studios

Trusted by forward-thinking creators, agencies, brands, and AI platforms

Built for today and ready for what's next

From usage rights deals to AI training permissions, TrueRights brings the core workflows together in one place. Discover how TrueRights works.

Map your athlete IP. Set and define likeness, voice and rights categories for every deal.

'Which AI system can generate your voice?' with multiple choice options; Sora is selected. Powered by TalentRights

Deploy into AI platforms and campaigns. Fans and brands interact with your digital self under your control.

Set usage and commercial rules with TrueRights using approved platforms, brand categories and engagement formats.

Grow engagement & revenue simultaneously. Build a presence fans love while unlocking new income streams.

Maintain full visibility. Every use is trackable and transparent.

Why Athletes Are Perfect for AI Licensing

Huge global fanbases

Limited time to create content

High commercial value

Constant demand for presence

AI meets this demand.

TrueRights makes it structured, safe, and profitable.

Ready to take your athlete IP further?

Join the future of athlete licensing. Start your journey today.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Engage fans at scale.Unlock new revenuefrom your digital self.