Meet the TrueRights team: experts in talent, AI and digital rights management

At TrueRights, our leadership team brings together unparalleled expertise in influencer marketing, platform policy, AI innovation, and intellectual property. With firsthand experience in the challenges of digital content management, they are uniquely positioned to drive transformative change in the industry.

Founders with a Vision

Ben Woollams, a key early team member at Influencer,com, played a crucial role in shaping one of the most successful influencer marketing agencies. His deep understanding of the industry's inefficiencies and rights management gaps has fueled his mission to bring governance and clarity to digital content usage. Ben’s extensive collaborations with social platforms like TikTok exposed the urgent need for solutions that address AI-driven content management.

Nick Jenkins complements this expertise with over a decade at Meta, where he specialized in content, platform policy, and compliance. His deep knowledge of IP management, content takedowns, and AI regulation makes him an invaluable force in navigating the evolving digital rights landscape. Together, Ben and Nick bring a strategic and operational edge to TrueRights, ensuring the platform is built for real-world challenges.

Technology and Innovation

Leading TrueRights’ software development is Oscar Hibbert, a seasoned CTO with a strong background in intellectual property and artificial intelligence. Having successfully developed and sold his own trademarks, Oscar understands the intricacies of IP market dynamics. His expertise extends to building an automated AI system at Pogust Goodhead for effectively reviewing case files for over 2 million clients, demonstrating his ability to scale complex technological solutions.

Industry-Leading Board of Advisors

The TrueRights team is further strengthened by a distinguished board with deep experience in Talent, AI, and legal domains:

• Raynold Harris – Manager to global influencer Khaby Lame, bringing expertise in talent management and digital influence.
• Nick Ede – Branding and Culture Strategist, known for shaping industry-leading campaigns.
• Hester Bates – Former Marketing Director at Influencer.com, offering strategic marketing insights.
• Cliff Fluet – Partner at Lewis Silkin, leading the firm’s Media & Entertainment practice, specializing in digital rights and entertainment law.
• Phil Hughes – Partner at Lewis Silkin, working within the Digital, Creative and Commerce group, supporting clients across talent, brands, AI, media, agencies and production companies.
• Hannah Banks – Former Talent Manager at YMU, bringing extensive experience in talent representation and digital rights.

Together, this powerhouse team is redefining digital rights management, ensuring ethical AI content usage and empowering creators, platforms, and brands with cutting-edge solutions. TrueRights is not just responding to industry challenges; it is setting a new standard for the future of digital rights management.