Working with Talent

A key component of successful AI-generated content is authentic representation. We ensure brands collaborate with talent in a transparent, fair, and legally protected way, creating mutually beneficial opportunities for both parties.

Deal tracking

Managing digital rights doesn’t stop at securing licenses; it’s also about ensuring compliance. Our monitoring feature helps brands track campaign agreements, ensuring that content does not stay live beyond agreed timelines. This prevents unauthorized use, protects brands from potential legal repercussions, and ensures that talent is fairly compensated. With real-time tracking, brands can avoid fines and maintain positive relationships with both talent and regulatory bodies.

Housing your IP

Brands can securely store and manage their own intellectual property on the TrueRights platform. This ensures complete control over how brand assets, digital likenesses, and proprietary content are licensed and utilized in AI-generated media. By centralizing IP management, brands can streamline content creation, maintain compliance, and unlock new revenue opportunities.

Generative AI licensing

Seamlessly integrate AI-generated content into your campaigns with confidence. We are partnered with the top generative AI companies globally and can facilitate agreements with talent and IP holders, enabling ethical and legally sound AI-driven marketing strategies.

TrueRights Innovation Lab

TrueRights Innovation Labs stands at the cutting edge of integrating Generative AI to transform intellectual property (IP) management and content creation. Our initiatives span a broad spectrum, focusing on developing unique R&D projects around GenAI and IP, from educational programs to advanced solutions that boost marketing effectiveness, enhance content monitoring, and deepen audience engagement.