We’ve analyzed the entire talent IP and ownership process
to create an industry-leading solution that puts you in charge of your digital identity.
Accurately calculate your usage fees
Simply outline campaign terms in order to calculate the value of your usage rights with ease. Our usage calculator ensures transparency and precision for every project amongst stakeholders.
Maximize the returns on your digital presence
We provide complete transparency on where your digital presence is being used, giving you the tools to licence your IP for brand partnerships, protect against unauthorized use, and raise invoices to recover lost earnings.
A centralized hub for all your digital assets
The TrueRights Wallet empowers talent to unlock new revenue streams by securely managing and monetizing their digital assets. Store your AI training data and models in your Wallet, which seamlessly integrates with leading platforms and partners, unlocking powerful tools that will maximize your earning potential.
Seamless process for Talent & Brands
Add your
campaign
Add the campaign to TrueRights, by outlining your campaign details and overview.
Calculate cost for usage rights
Use the TrueRights Calculator to determine the usage costs for your campaign, at an asset level.
Agree terms with Brand
Add Talent to your campaign, streamlining your workflow and aligning on usage rights and payment terms.
Upload Talent content
Work with Talent through the platform, allowing Brands to safely download and use the approved assets.
Stamp and license content
Through the TrueRight's Stamp, content is safely licensed with usage terms attached and content protected.
Track content use & exposure
Track content use, understand the true ROI, and ensuring you use in line with the agreed usage terms, invoiving for agreed usage terms.
