We ensure all use of IP is authorised with our
TrueRights Stamp
Protecting and empowering Rightsholders in the digital age
Your content is your livelihood, but without proper protection, it can be misused, stolen, or distributed without your consent.
The TrueRights Stamp is here to change that.
Using the cutting-edge C2PA standard with an additional layer of TrueRights licensing protection, the TrueRights Stamp offers a secure and verifiable way to trace the origins of content, track licensing agreements, and protect your work against unauthorized use or misappropriation.
In a digital landscape where content theft and misuse are on the rise, the TrueRights Stamp provides an essential layer of security for talent and Rightsholders.
Why we created the TrueRights Stamp
In a world where content is shared, reshared, and modified rapidly, talent often face challenges in maintaining control and visibility over their work.
The TrueRights Stamp addresses this by:
Closing the gap between content and contracts
Traditionally, the ownership and licensing of content rely on documents like contracts stored elsewhere. This separation creates a gap, making it difficult to verify and enforce usage rights.
The TrueRights Stamp bridges this gap by embedding the licensing information directly into the content file, creating a seamless link between the content and its legal use and contract.
Ensuring
content
authenticity
The rise of AI-generated content and deepfakes has made it harder than ever to determine what’s real.
The TrueRights Stamp, built using advanced cryptographic techniques, offers a robust method for verifying the origins of a piece of content. It allows platforms and users to inspect and confirm that content is authentic and has not been altered without permission.
Empowering Rightsholders with control
We believe that talent should have more control over their work, even after it has been shared.
The TrueRights Stamp gives talent visibility into how their content is being used, whether it has been edited, and whether it remains in line with the agreed terms of use. This means greater transparency and the ability to take action if your content is misused.
Building industry trust
The TrueRights Stamp isn’t just about technology; it’s about setting a new standard in content licensing.
By partnering with industry giants like [insert partners], we’re building a network of trust where the TrueRights Stamp is recognized and respected. This trust is what sets us apart and makes the TrueRights Stamp a valuable asset for both talent and brands.
How the TrueRights Stamp benefits Talent
The TrueRights Stamp offers talent increased transparency, providing a clear view of when and where their content is used and ensuring it aligns with the agreed licensing terms.
It empowers talent with increased control, allowing them to update and manage their content’s metadata and licensing information during and after publication.
With built-in cryptographic signatures, it allows creators to clearly differentiate between licensed content and content that has been created without the talent's authorization.
By adopting the TrueRights Stamp, talent also gain recognition as trusted contributors in an ecosystem that prioritizes transparency and authenticity, strengthening their market reputation.
How it works
The TrueRights Stamp leverages C2PA technology to generate a unique Manifest for each piece of content.
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This Manifest contains critical information, such as the content’s origin, its creation details, and the licensing terms.
Using advanced cryptographic binding, the Manifest is sealed to the content file itself—ensuring that any changes to the content can be detected.
For enhanced traceability, the TrueRights Stamp can integrate with blockchain technology, embedding a unique hash into the Manifest.
This provides an immutable record of the content’s provenance and licensing, offering an extra layer of security and transparency.
If a platform or a brand partner inspects the content, they can instantly verify its authenticity and licensing status via the embedded TrueRights Stamp.
This verification process is seamless and designed to work across the leading social media platforms and content distribution channels.
Setting a
new standard
At TrueRights, we are not just creating tools; we are setting a new industry standard for content licensing and provenance.
By empowering talent with the TrueRights Stamp, we are helping to build a fairer and more transparent content ecosystem.
Whether you are an individual creator or a brand partner, the TrueRights Stamp offers a new level of assurance and control.
