We’ve analyzed thousands of real-world data points
to provide an Industry Calculator that delivers accurate, industry-aligned usage fees, with performance-based options that eliminate wasted spend and protect creative value.

Watch how the TrueRights Calculator brings clarity to usage rights and content licensing.
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"I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.
It's not just on the management of IP, but giving brands an ethical and unique way of creating content solves a massive need in the industry."
Nicolaas Kroone
Co-founder Bloom Studios
(GenAI Partner Program)
(GenAI Partner Program)