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Knowledge of what to charge, and what to pay, is limited. There is no standard. No clarity. Until now.
Usage rights shouldn’t be guesswork. Our performance model calculates fees based on actual media spend, so brands only pay for what they use, and talent gets paid fairly for every impression.
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Pay for impact, not assumptions. Usage fees scale with real campaign spend, making pricing fairer, more accurate, and easier to budget for.
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Fairer deals for everyone. Talent gets compensated based on actual reach and usage. Brands get pricing that matches performance, not inflated day rates.
03
Built for transparency. No more hidden extras or unexpected renewals. The calculator gives both sides visibility upfront, so everyone knows where they stand.
Sometimes you just need clarity from the start. Our fixed usage model gives both brands and talent a clear, upfront price based on the agreed scope; no surprises, no sliding scales.
01
Set it and go. A one-off usage fee agreed in advance, based on factors such as platform, asset type and campaign duration. Simple to quote, simple to track.
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Budget with certainty. Perfect for projects with tight timelines or fixed budgets. No complex calculations, just clear costs from day one.
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Confidence for creators. Talent knows exactly how and where their content will be used, and what they'll be paid for it, protecting value without ambiguity.
"The misuse of content creators' work has been rampant for years, so when I was introduced to TrueRights, it felt like the solution the industry has been waiting for. The music industry has long had systems in place to combat misuse, and social media is only now starting to catch up.
TrueRights provides a clear and effective solution, and at OTG, we're proud to be part of its launch."
