1.1 Information you provide directly

We collect personal and business information that you voluntarily provide when registering for an account or using our services, including:

• Name, email address, phone number, and business details, biometric data, social media profile data and media assets, training data for gen AI creation purposes, training data can include text, images, videos and audio.  
• Account credentials (username and password).
• Campaign data, such as content, image, video and / or audio media, usage rights, any creative assets for training data related to campaigns and any related agreements.

1.2 Automatically collected information

When you use our platform, we automatically collect:

• Device Information: IP address, browser type, operating system, and device identifiers.
• Usage Data: Actions taken on the platform, such as campaign updates, form submissions, dwell time and login activity.
• Cookies and Tracking Technologies: Cookies, web beacons, and similar technologies to enhance your experience.

1.3 Third-Party data

We may collect information from third parties such as:

• Publicly available data related to Talent and talent campaigns.
• Reports of unauthorized use or IP violations from external platforms.
•  The correct permissions will be asked for in collection and use of private data from third parties, this includes social platform APIs, CRMs or any database containing data on talent.  

2.1 To provide and improve services

• Enable you to access and use the platform’s features such as talent profiles, campaign monitoring and notifications of usage rights violations, for usage rights management, for the sharing of training data for Gen AI purposes and for IP protection.
• To personalize your experience and provide relevant updates.

2.2 For communication

• Send service-related announcements, notifications, and support messages.
• Respond to your inquiries and provide customer support.

T2.3 For compliance and legal purposes

• Detect and prevent fraud, unauthorized access, or violations of our policies.
• Comply with legal obligations, enforce agreements, and resolve disputes.

2.4 For analytics and platform optimization

• Analyze platform usage trends to improve functionality and user experience.
• Conduct research and develop new tools or features.

3.1 With your consent

We may share your information with third parties, such as during campaign collaborations with Brands or partners. This can be for usage rights management, gen AI campaigns and campaign monitoring.

3.2 Service providers

We may share data with trusted third-party vendors who help us operate our platform, such as:

• Cloud storage providers.
• Payment processors.
• Analytics services.

3.3 Legal obligations and enforcement

We may disclose your information when required to:

• Comply with legal or regulatory obligations.
• Enforce our agreements or protect the rights, property, or safety of our users or third parties.

3.4 Aggregated data

We may share anonymized or aggregated data that cannot reasonably identify you for research, analytics, or marketing purposes.

4. Data retention

We retain your data for as long as necessary to:

• Fulfill the purposes outlined in this policy.
• Comply with legal and regulatory requirements.
• Resolve disputes and enforce our agreements.
• Comply with legal and regulatory requirements.

5.1 Access and update information

You can access and update your personal information or that of the information of the talent you represent through your account settings.

5.2 Data portability and deletion

• You can request a copy of your data in a portable format.
• You can request the deletion of your personal data, subject to legal or contractual obligations.

5.3 Opt-Out options

• Cookies: You can manage cookie preferences through your browser settings.
• Marketing Communications: You can unsubscribe from marketing emails using the link provided in the message.

6. Data security

TrueRights is based in the United Kingdom. If you access our platform from outside the UK, your data may be transferred to and processed in countries that may not provide the same level of data protection as your jurisdiction.

We ensure that such transfers comply with applicable data protection laws and use appropriate safeguards, such as contractual clauses or data protection agreements.

8. Third-Party links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

9. Children’s privacy

The TrueRights platform is not intended for children under the age of 12. We do not knowingly collect personal data from minors.

10. Updates to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes through the platform or by email.

11. Contact us

If you have questions or concerns about this Privacy Policy, please contact us at:
TrueRights Ltd.
Address: S B C House, Restmor Way, Wallington, England, SM6 7AH
Email: info@Truerights.com
This Privacy Policy ensures that your data is handled responsibly and transparently.
If you have any feedback or requests, don’t hesitate to reach out!