Passive revenue from GenAI

GenAI campaign launch and training data.

We safely licensed the Talent’s Training Data, the briefing guidelines and agreed licensing usage terms to our GenAI production partner studio through the TrueRights platform.

‍

‍

Asset creation and approval.

Creating multiple branded assets with our Talent’s likeness, optimized for different digital ad placements, we ensure all content is approved by the Talent, stamped by TrueRights and used in line with the agreed licensing terms.
‍

‍