TrueRights is excited to announce its integration with the Coalition for Content Provenance and Authenticity (C2PA), a global leader in content verification. C2PA’s framework offers a secure method for tracing the origin of digital content, providing Talent with a reliable way to verify authenticity. However, TrueRights adds an additional layer by embedding licensing information directly into content files, allowing Talent to not only prove ownership but also track and manage usage rights throughout the content's lifecycle.

This enhanced process ensures that content is properly protected against unauthorized use while maintaining the integrity of licensing agreements. The cryptographic techniques used in C2PA’s framework, combined with TrueRights’ unique licensing integration, provide an unprecedented level of security and transparency. This two-pronged approach gives talent and brands the confidence they need to navigate the digital landscape.

By building on the foundation provided by C2PA, TrueRights is setting a new industry standard for content authenticity and licensing. This collaboration empowers Talent with greater control over their work, while also fostering a trusted and transparent ecosystem for all stakeholders involved. Through this partnership, TrueRights and C2PA are leading the way toward a more secure and accountable digital content environment.

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