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Welcome to TrueRights’ TalentRights, the first public database where Talent can set and display their AI rights preferences, giving them control over how their creative works, likeness and voice are used by AI tools.
Talent can even add their TalentRights profile to their social channels to display their preferences for third parties to see.
By creating transparency for brands, agencies, and AI developers, we’re shaping industry standards, building partnerships, and positioning Talent at the forefront of AI rights conversations.
What do we do with these rights?
Protecting Your Rights Through Our Public Library
By registering with TalentRights, your AI usage preferences become part of our searchable public library—a trusted reference point for AI developers, platforms, and legal entities.
This public record serves as:
- Clear documentation of your stated boundaries
- A verified source AI companies can reference
- Evidence of your intent if disputes arise
- A unified voice when similar creators align on preferences
Embed your Rights into Content licensed through TR
Ensures your rights preferences are inseparable from your content. Every image, video, or audio file licensed through our platform carries your clearly defined boundaries.
Your content receives a unique digital fingerprint that includes:
- Your verified identity
- Usage terms and conditions
- AI training preferences
- Generation permissions
Ethically monetizing your rights and IP
TrueRights does more than just record your preferences—we actively broker relationships between talent and AI companies seeking ethical content:
- We approach major AI developers to negotiate fair licensing terms
- We handle the complex legal and technical aspects of licensing
- We monitor usage through proprietary tracking technology
- We ensure you receive fair compensation when your work is used
Amplify Your Rights Preferences
We encourage you to share your TalentRights profile across your digital presence, to allow third parties to see your preferences:
- Add your personalized TalentRights link to your social media bios
- Include it in your website, portfolio, and email signatures
- Reference it in contracts and licensing agreements when collaborating
- "Protected by TrueRights" statements for your work
AI Rights Preferences FAQ
Understanding Your Choices
What does "Can AI systems search on my creative works?" mean?
This determines whether AI systems can index and retrieve your content when users search for related topics. If permitted, your work may appear in AI search results or be referenced in AI responses.
What does "Can AI systems train on my creative works?" mean?
This controls whether AI companies can use your content to teach their AI models. If permitted, your style, concepts, and content may influence how AI systems learn and function.
What does "Can AI systems generate new works based on my creative works?" mean?
This specifies whether AI tools can create new content inspired by your work. If permitted, AI might produce images, text, or other media that reflect elements of your distinctive style or approach.
Common Questions
Are my preferences legally binding?
While your stated preferences create a clear public record of your intent, current laws vary by region. We're working with policymakers and AI companies to ensure these preferences are respected.
Can I change my preferences later?
Yes, you can update your preferences at any time. Please contact TrueRights should you wish to update your Talent Rights profile.
How will AI companies know about my preferences?
Your preferences are published in our searchable registry, which we're actively sharing with AI developers, platforms, and regulators.
What if my work is used against my stated preferences?
Having your preferences publicly documented strengthens your position if you need to request removal or pursue legal action. TrueRights do not
Does opting out guarantee my work won't be used?
While we can't control all AI systems globally, establishing your preferences creates accountability and provides a clear reference point for your rights. TrueRights does not accept liability or risk if AI tools use your content without permission.
Do I need separate preferences for different types of work?
Currently, your preferences apply to all your creative works. We're developing more granular controls for future releases.
Is there a cost to register my preferences?
No, registering your basic AI rights preferences is free through TrueRights.
