Agencies

Gen AI

Platform

TALENT DIRECT - NOW IN PRIVATE BETA

Control. Protect. Monetise.

Three pillars. One platform. TrueRights registers and price your rights, detects and shut down misuse, and turn rights into revenue.

Claim your profile See pricing

01 / Pillar • Control

Take control of your rights and commercial value.

TalentRights

One verified registry for who you are and what you allow.

TrueRates

Real-time pricing for likeness, voice and content usage.

TALENTRIGHTS • WHAT IS IT?

Your identity, likeness, voice, IP and content, all in one place.

Powered by your talent profile and AI preferences, it gives you control over how your work and likeness are used.

HOW IT WORKS

Set preferences for channels, formats, territories, AI training and exclusions
Share a public profile with approved usage rights
Enable real time consent checks for platforms and AI buyers
Tailored dashboards for talent, agents and brands

WHAT IT UNLOCKS

"One source of truth for what you'll say yes to. Run your business from anywhere."

For Talent

TRUERATES • WHAT IS IT?

The proprietary pricing engine behind every TrueRights deal

Confident value your image, likeness and content across channels, location and exclusivity in seconds and get paid what you're worth.

HOW IT WORKS

Live rate cards for digital, broadcast, OOH, print and AI-generated use
Union pricing logic for sessions, usage, holding fees, P&H, conflicts and foreign use
Scope controls for channels, territories, flight length and exclusivity

WHAT IT UNLOCKS

"Walk into every negotiation with a defensible number."

For Talent

02 / Pillar • Protect

Detect misuse. Enforce in one click.

DETECTION • WHAT IS IT?

Stay on top of how your likeness and content are used online.

Powered by continuous monitoring, TrueRights helps you track unauthorised use, deepfakes and AI impersonations in one place.

HOW IT WORKS

Multi-layer detection across ad libraries, platforms and deepfake models
Confidence scores for deepfakes, voice clones and authentic comparisons
Flags unlicensed use, out-of-scope deals and AI impersonations in one feed
One-click takedowns, invoices and escalation

WHAT IT UNLOCKS

"Misuse flagged and resolved while you sleep. Recover revenue you didn't know you were owed."

For Talent

AI COPYRIGHT • WHAT IS IT?

Know what’s protected before AI content goes live.

Powered by the TrueRights registry, it checks AI-generated image, video, audio, voice and likeness content for protected or unlicensed use before publishing.

HOW IT WORKS

Continuous monitoring across the web, social platforms and AI-generated content
Cross-checks matches against the Talent Rights registry and licensed IP
Automatically flag takedowns, licensing and clearance opportunities

WHAT IT UNLOCKS

"Recover revenue from content already in circulation. Every match is licensed or billable."

For Talent

WATERMARKING • WHAT IS IT?

Rights proof, built into every asset.

Each TrueRights asset carries a verifiable watermark, showing who created it, who owns it and what permissions are attached.

HOW IT WORKS

Watermark metadata embedded into every created or licensed asset
Verifiable ownership and usage history from creation to end use
Works across watermark-compatible platforms and verification tools

WHAT IT UNLOCKS

"Cryptographic proof content is yours, every time it ships."

For Talent

Detection

Real-time monitoring for misuse, deepfakes and out-of-scope use.

AI Copyright

Check whether generative AI assets contain copyrighted material

Watermarking

Cryptographic provenance for every asset you ship.

03 / Pillar · Monetise

Turn rights into revenue, automatically.

Creative Studio

Upload, review, approve and ship protected assets - with detection built in.

CREATIVE STUDIO • WHAT IS IT?

Review and approve content with rights built in.

TrueRights brings talent, agents, brands, production and legal teams into one workflow, with rights cleared before content goes live.

How it works

Upload, review and approve assets in one shared workflow
Rights, usage and payments stay attached to every asset
Generates watermark provenance and triggers payment on approval

What it unlocks

"Less admin, more creating. One flow from idea to paid."

For Talent

The Product

You are the brand.
But managing it shouldn't slow you down.

Talent Rights

Your canonical rights record

Audiences enjoy AI-powered personalised interactions that feel authentic, from direct messages to bespoke content responses.

Radar

Real-time misuse detection

Increased volumes of approved talent content means your audience always has something new, without additional time on your part.

Insights

Opportunity generation

Virtual Q&As and fan experiences let your most dedicated followers connect with you - even when you’re on set

Dealmaking

Requests, terms & approvals

Behind the scenes insights and character exploration gives audiences a deeper connection with the characters you bring to life

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Nicolaas Kroone

Co-founder, Bloom Studios

Trusted by forward-thinking creators, agencies, brands, and AI platforms

One Platform • Every Step Covered

One platform. Every right.

Three pillars, one platform. Sign up to register your rights, or talk to us about embedding TrueRights into your stack.

Claim your profile Book a Demo

Ready to take your talent IP further?

Book a 20 minute intro call and discover how TrueRights can structure, protect, and monetise your digital presence.

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Agencies

Gen AI

Platform

Control. Protect. Monetise.

Control

Protect

Monetise

Take control of your rights and commercial value.

Detect misuse. Enforce in one click.

Turn rights into revenue, automatically.

You are the brand.But managing it shouldn't slow you down.

Talent Rights

Radar

Insights

Dealmaking

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Trusted by forward-thinking creators, agencies, brands, and AI platforms

One platform. Every right.

Ready to take your talent IP further?

Get started with TrueRights

You are the brand.
But managing it shouldn't slow you down.