"We want to be the home of IP and rights for talent. Consent, control, compensation for talent, allowing them to safely work with AI tools moving forwards, this should be a harmonious, exciting opportunity for creatives and creators.”
TrueRights has launched a platform to protect content from being used unlawfully by generative AI software. The platform includes consolidation of approved training data - the images of talent or brands for secure AI use - coupled with tools for brands, talent and agencies to have better visibility of where their content is being used.
“Rather than diminishing creative control, AI offers an opportunity to reimagine IP in a way that is adaptive, personalised and, most importantly, legally sound. However, rigorous workflows, legal frameworks and ethical safeguards will be essential to protect talent, brands and the integrity of the franchise.”
