Endorse the Code
Add your organisation
Endorsement demonstrates your commitment to accountability, transparency and responsible AI. Your organisation will be listed alongside other signatories below.
The Code applies to everyone in the AI value chain who creates, licenses, intermediates, or deploys creator IP. Each role carries its own commitments.
View SignatoriesObtain explicit, informed consent before using creator IP for training, fine-tuning or AI generation.
Distinguish between training, inference and commercial use, with clear licensing records.
Support verification, traceability and audits, while respecting time-limited, purpose-limited and revocable licences.
Prevent AI outputs that impersonate or falsely represent real people without authorisation.
Use AI systems that respect creator IP rights and licensing terms.
Be transparent about how AI-generated content is created and used commercially.
Use creator IP only as agreed, with fair and proportionate remuneration.
Identify and mitigate legal, ethical and reputational risks, including misleading representation.
Act as trusted stewards of creator IP when negotiating AI licences and partnerships.
Help creators understand how their IP may be used, including across borders.
Promote transparency, fair remuneration and accountability across the supply chain.
Report unauthorised or non-compliant AI use.
Make informed decisions when licensing IP for AI use.
Clearly define permitted uses, licence duration and compensation.
Register and document IP to support verification and enforcement.
Work with transparent partners and report unauthorised AI use.
Endorsement is a public statement of leadership. You show creators, talent, and your peers that you respect creators' rights and are helping build a fairer industry, and you gain real, practical advantages in return.
A shared baseline of best practice for your role.
Treat creator IP as opt-in
Every use of a creator’s image, voice, performance or likeness must be based on explicit, traceable consent.
Uphold consent, fairness and transparency
Follow the Code’s standards for licensing, fair remuneration and transparency in how content is used and monetised.
Support verification and traceability
Maintain the records and tools needed to verify and audit creator IP use across the AI value chain.
Act in good faith
Participate in the Code’s complaints, annual compliance reviews and mediation process.
Recognition as a leader, the trust of creators and a voice in the standard.
Lead the Industry
Be recognised by creators, talent and peers for setting the standard for responsible AI.
Earn creator trust and better partnerships
Show the people you work with that you respect their image, voice and likeness, building stronger, longer-lasting partnerships.
Reduce risk
Stay ahead of evolving regulation with practical guidance on compliance, licensing and benchmarking.
Early and discounted access to TrueRights
Be first to use TrueRates and new TrueRights features at preferential member rates.
Help shape the standard
Contribute through EIMA’s consultation process and stand alongside 300+ member agencies supporting a fairer AI ecosystem.
Endorsement demonstrates your commitment to accountability, transparency and responsible AI. Your organisation will be listed alongside other signatories below.
