Agencies

Gen AI

Platform

For Brands · Creative Agencies · Media Agencies

The first rights platform for brands.

Every talent partnership, every AI-cleared asset, every piece of owned IP, unified on one platform. Price, deal, protect and monetise every right your brand touches.

Book a demo See the platform

The Brand Rights Problem

Your rights live in three places. They should live in one.

Talent and creator deals sit in marketing. AI clearance sits in procurement, if anywhere. Owned IP sits in legal. No single view. No single platform. No single source of truth.

01 • Unions & Guilds

Every partnership, every scope.

Who you work with, what you've licensed, for which channels, for how long. From always-on rosters to one-off campaigns.

Agencies

02 • AI CLearance

Every asset that touches AI, cleared.

What your brand can legitimately train on, generate from, and ship. Consent at source. Defensible in audit.

Partners

03 • Owned IP

Characters, libraries, contracts.

The IP your brand actually owns — every character, library, and contract. Registered, queryable, auditable.

Platform

One platform. Three rights lanes. All connected.

When creator partnerships, AI clearance and owned IP live on the same platform, you can answer "Can we ship this?" in seconds, not weeks, and easily monetise assets that used to be locked up in legal review.

Book a demo

How it works for your brand

Rights, media, and performance on the same platform.

Register every asset once

Talent partnerships, creator contracts, IP, media library, all in one searchable registry. Scope, expiry and derivative rights, captured at source.

Price & license to exact scope

TrueRates benchmarks rates. Our deal creator drafts terms, includes channels and territories with flight window priced as separate lines.

Run campaigns with rights-locked assets

Every placement pulls from the same platform. Brand managers, agencies and creators, aligned. Audit trail built in.

Protect, measure, monetise

Radar flags misuse. Performance licensing measures and settles automatically. Owned IP monetised into AI platforms with a full audit trail.

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Nicolaas Kroone

Co-founder, Bloom Studios

Trusted by forward-thinking creators, agencies, brands, and AI platforms

Our Features & Platform

Features that powers every campaign.

TalentRights

One verified registry for who you are and what you allow.

TrueRates

Real-time pricing for likeness, voice and content usage.

Detection

Real-time monitoring for misuse, deepfakes and out-of-scope use.

AI Copyright

Check whether generative AI assets contain copyrighted material

Watermarking

Cryptographic provenance for every asset you ship.

Creative Studio

Upload, review, approve and ship protected assets - with detection built in.

TALENTRIGHTS • WHAT IS IT?

Your identity, likeness, voice, IP and content, all in one place.

HOW IT WORKS

Set preferences for channels, formats, territories, AI training and exclusions
Share a public profile with approved usage rights
Enable real time consent checks for platforms and AI buyers
Tailored dashboards for talent, agents and brands

WHAT IT UNLOCKS

"One source of truth for what you'll say yes to. Run your business from anywhere."

For Talent

TRUERATES • WHAT IS IT?

The proprietary pricing engine behind every TrueRights deal

Confident value your image, likeness and content across channels, location and exclusivity in seconds and get paid what you're worth.

HOW IT WORKS

Live rate cards for digital, broadcast, OOH, print and AI-generated use
Union pricing logic for sessions, usage, holding fees, P&H, conflicts and foreign use
Scope controls for channels, territories, flight length and exclusivity

WHAT IT UNLOCKS

"Walk into every negotiation with a defensible number."

For Talent

DETECTION • WHAT IS IT?

Stay on top of how your likeness and content are used online.

Powered by continuous monitoring, TrueRights helps you track unauthorised use, deepfakes and AI impersonations in one place.

HOW IT WORKS

Multi-layer detection across ad libraries, platforms and deepfake models
Confidence scores for deepfakes, voice clones and authentic comparisons
Flags unlicensed use, out-of-scope deals and AI impersonations in one feed
One-click takedowns, invoices and escalation

WHAT IT UNLOCKS

"Misuse flagged and resolved while you sleep. Recover revenue you didn't know you were owed."

For Talent

AI COPYRIGHT • WHAT IS IT?

Know what’s protected before AI content goes live.

Powered by the TrueRights registry, it checks AI-generated image, video, audio, voice and likeness content for protected or unlicensed use before publishing.

HOW IT WORKS

Continuous monitoring across the web, social platforms and AI-generated content
Cross-checks matches against the Talent Rights registry and licensed IP
Automatically flag takedowns, licensing and clearance opportunities

WHAT IT UNLOCKS

"Recover revenue from content already in circulation. Every match is licensed or billable."

For Talent

WATERMARKING • WHAT IS IT?

Rights proof, built into every asset.

Each TrueRights asset carries a verifiable watermark, showing who created it, who owns it and what permissions are attached.

HOW IT WORKS

Watermark metadata embedded into every created or licensed asset
Verifiable ownership and usage history from creation to end use
Works across watermark-compatible platforms and verification tools

WHAT IT UNLOCKS

"Cryptographic proof content is yours, every time it ships."

For Talent

CREATIVE STUDIO • WHAT IS IT?

Review and approve content with rights built in.

TrueRights brings talent, agents, brands, production and legal teams into one workflow, with rights cleared before content goes live.

How it works

Upload, review and approve assets in one shared workflow
Rights, usage and payments stay attached to every asset
Generates watermark provenance and triggers payment on approval

What it unlocks

"Less admin, more creating. One flow from idea to paid."

For Talent

Ship every campaign rights-clear.

Book a demo Join the founding council

Ready to take your talent IP further?

Book a 20 minute intro call and discover how TrueRights can structure, protect, and monetise your digital presence.

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Agencies

Gen AI

Platform

The first rights platform for brands.

Your rights live in three places. They should live in one.

Every partnership, every scope.

Who you work with, what you've licensed, for which channels, for how long. From always-on rosters to one-off campaigns.

Every asset that touches AI, cleared.

What your brand can legitimately train on, generate from, and ship. Consent at source. Defensible in audit.

Characters, libraries, contracts.

The IP your brand actually owns — every character, library, and contract. Registered, queryable, auditable.

One platform. Three rights lanes. All connected.

Rights, media, and performance on the same platform.

Register every asset once

Talent partnerships, creator contracts, IP, media library, all in one searchable registry. Scope, expiry and derivative rights, captured at source.

Price & license to exact scope

TrueRates benchmarks rates. Our deal creator drafts terms, includes channels and territories with flight window priced as separate lines.

Run campaigns with rights-locked assets

Every placement pulls from the same platform. Brand managers, agencies and creators, aligned. Audit trail built in.

Protect, measure, monetise

Radar flags misuse. Performance licensing measures and settles automatically. Owned IP monetised into AI platforms with a full audit trail.

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Trusted by forward-thinking creators, agencies, brands, and AI platforms

Features that powers every campaign.

Ship every campaign rights-clear.

Ready to take your talent IP further?

Get started with TrueRights