Agencies

Gen AI

Platform

TALENT DIRECT - NOW IN PRIVATE BETA

Your face is your business.

Protect it like one.

Claim your profile Keep reading

Framing

Your image now travels further than you do.

AI, social platforms and digital media have changed how likeness and content spread online. TrueRights helps talent and agencies manage usage, rights and protection in one place.

Locked

Your front door

Locked

Your car

Locked

Your phone

Locked

Your bank

Unlocked

Your likeness

The Truth

Your image has value long after you post it.

Your likeness and content can spread quickly online across platforms, ads and AI-generated media.

Harmless

A fan edits you into a meme

Probably harmless. Maybe even flattering. Not something you’d want to shut down.

Questionable

A brand uses your content without asking

Your content gets used commercially without permission, payment or credit. It happens daily.

Criminal

AI-generated content puts your face behind a scam

Your likeness gets used in fake ads and AI scams. Your audience blames you before you even know it exists.

TrueRights extends your presence

Without compromising creative focus

Discover How

Music Industry • 2025

32.3

Music built a $32.3B industry to manage ownership, monetize audio, track usage and payment at scale.

Learn more

LIkeness Industry

None*

No standard framework exists.
No way to track usage.
*Which is why we're building it.

Discover

Control. Protect. Monetize.

Three pillars. One platform. Built so you can run your business without friction.

Discover how

'Which AI system can generate your voice?' with multiple choice options; Sora is selected. Powered by TalentRights

01 / 03

Control

Take control of your rights and commercial value

Talent Rights

02 / 03

Protect

Detect misuse. Enforce in one click.

Detection

03 / 03

Monetize

Turn rights into revenue, automatically.

Insights

The Product

You are the brand.
But managing it shouldn't slow you down.

Talent Rights

Your canonical rights record

Audiences enjoy AI-powered personalised interactions that feel authentic, from direct messages to bespoke content responses.

Radar

Real-time misuse detection

Increased volumes of approved talent content means your audience always has something new, without additional time on your part.

Insights

Opportunity generation

Virtual Q&As and fan experiences let your most dedicated followers connect with you - even when you’re on set

Dealmaking

Requests, terms & approvals

Behind the scenes insights and character exploration gives audiences a deeper connection with the characters you bring to life

Chaos vs Control

What changes the day you sign up.

Scenario

Without TrueRights

With TrueRights

Someone creates a deepfake using your likeness

You find out weeks later

Instant alerts

A brand wants to license your likeness

The request gets buried in email threads

Licensing requests in one place

Your likeness appears in an AI model

You never know it happened

Detected, fingerprinted & flagged

A campaign runs beyond agreed terms

You absorb the damage

Breaches flagged automatically

You want to know your earnings

Revenue lives across spreadsheets

Live earnings and royalty tracking

Someone asks who owns what

Contracts are scattered across inboxes

One signed, verifiable rights record

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Nicolaas Kroone

Co-founder, Bloom Studios

Trusted by forward-thinking creators, agencies, brands, and AI platforms

One Platform • Every Step Covered

The infrastructure to own your rights and digital identity.

The talent who win in the next 5 years will be the ones who control their IP today. Start yours.

Claim your profile Agents: Book a Demo Join the founding council

Ready to take your talent IP further?

Book a 20 minute intro call and discover how TrueRights can structure, protect, and monetise your digital presence.

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Agencies

Gen AI

Platform

Your face is your business.

Your image now travels further than you do.

Your front door

Your car

Your phone

Your bank

Your likeness

Your image has value long after you post it.

A fan edits you into a meme

A brand uses your content without asking

AI-generated content puts your face behind a scam

TrueRights extends your presence

Music built a $32.3B industry to manage ownership, monetize audio, track usage and payment at scale.

None*

No standard framework exists.No way to track usage.*Which is why we're building it.

Control. Protect. Monetize.

Control

Protect

Monetize

You are the brand.But managing it shouldn't slow you down.

Talent Rights

Radar

Insights

Dealmaking

What changes the day you sign up.

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Trusted by forward-thinking creators, agencies, brands, and AI platforms

The infrastructure to own your rights and digital identity.

Ready to take your talent IP further?

Get started with TrueRights

No standard framework exists.
No way to track usage.
*Which is why we're building it.

You are the brand.
But managing it shouldn't slow you down.