For Partners · Unions · Investors · Platforms

The rights layer is bigger than one company.

A working rights economy requires alignment across the talent unions who represent it, the investors who capitalise it, and the platforms that move it. TrueRights partners across all three.

One infrastructure. Every stakeholder aligned.

01 • Unions & Guilds

Enforce the framework you fought for.

SAG-AFTRA, Equity, and the wider union network negotiated the rules. TrueRights is the infrastructure that makes enforcement — AI consent, residuals, misuse — verifiable and scalable.

02 • Investors

Capitalising the rights economy.

TrueRights sits at the centre of a $100B+ rights and licensing market that's being re-organised by AI. Investor room with deck, thesis, cap table and diligence materials.

03 • Platforms

Licensed content moves faster.

Distribution platforms (TikTok, Meta, YouTube) and AI platforms (Synthesia, ElevenLabs, OpenAI) integrate the TrueRights platform so every upload and every inference can verify consent at source.

Rights infrastructure is a co-ordination problem

TrueRights sits at the centre of a $100B+ rights and licensing market that's being re-organised by AI. Investor room with deck, thesis, cap table and diligence materials.

Neutral by design

Not owned by a studio, label, platform or AI company. Infrastructure, not a competitor.

Built with unions

SAG-AFTRA consultation. Equity framework compatibility. Union-verified workflows.

API-first

Every primitive (rights, consent, licensing, provenance) is an API call. Integrate in days.

Regulator-ready

EU AI Act, NO FAKES Act, Denmark personality law - built for compliance, not retrofitted.

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Nicolaas Kroone
Co-founder, Bloom Studios
Trusted by forward-thinking creators, agencies, brands, and AI platforms

Build the rights economy with us

The talent who win in the next 5 years will be the ones who control their IP today. Start yours.

Ready to take your talent IP further?

Book a 20 minute intro call and discover how TrueRights can structure, protect, and monetise your digital presence.

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