TrueRights | Generative AI

Your likeness is training something. Make sure it's paying you.

AI models are learning your face, voice and style whether you set the terms or not. TrueRights gives you a single registry where you opt-in and have control.

The Real Threat

AI isn't the threat. Lack of control is.

Models are tools. The question is whether your face, voice and content are being used inside your terms, or outside them. TrueRights gives you two surfaces to take control: your rights, and your digital twin.

Two Surfaces. One Platform.

The two features that handle your AI reality

01 • Consent. Pricing. Provenance.

TalentRights

One verified registry for who you are and what you allow. Granular by purpose, platform and price with consent queryable in-flow by every AI platform that ships.

See how it works

02 • Owned. Controlled. Earned.

Digital Twins

Store your digital twin securely, license it to brands on your terms, and earn passive revenue every time it's used. Approved contexts only. Kill-switch any time.

See how it works

TalentRights

One switchboard. Granular by purpose, platform and price.

Every AI-relevant use sits on its own toggle. Flip it on, set a price, scope the territory and window. Turn it off and your answer becomes an audit-ready "no".

Discover How Join the Waitlist

TalentRights

CONSENT · TALENT_PROFILE_ID_832

Likeness /editorial

Allow

Likeness /commercial

$0.12/gen

Allow

Likeness /political

Deny

Voice /all uses

Deny

Style /fine tune

£48k/year

Allow

Platform /acme_v4

via default

Allow

Platform /fringe_gen

explicit block

Deny

Last query: 03m ago · 14,820 queries this month · £1,780.40 pending

What "paid per generation" looks likE

A week in your likeness platform

Discover How Join the Waitlist

Generations

14820

Across 6 platforms

Accrued

£

1780

This week, pending settlement

Blocked

2104

Queries refused, policy logged.

Generations

Closed, avg 4.1 hours

Why Partner with TrueRights

Rights infrastructure is a co-ordination problem

TrueRights sits at the centre of a $100B+ rights and licensing market that's being re-organised by AI. Investor room with deck, thesis, cap table and diligence materials.

Neutral by design

Independent infrastructure for rights, licensing and consent. Not owned by a studio, label, platform or AI company.

Built with unions

Developed alongside various worldclass unions and aligned with Equity frameworks. Union-ready workflows built in.

API-first

Rights, consent, licensing and provenance available through a single API layer. Integrate in days, not months.

Regulator-ready

Built for emerging AI and personality rights laws, including the EU AI Act and NO FAKES Act.

Book a Demo

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Nicolaas Kroone

Co-founder, Bloom Studios

Trusted by forward-thinking creators, agencies, brands, and AI platforms

One Platform • Every Step Covered

Your likeness. Your terms.

Join the Waitlist Talk to the team

Ready to take your talent IP further?

Book a 20 minute intro call and discover how TrueRights can structure, protect, and monetise your digital presence.

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Agencies

Gen AI

Platform

Your likeness is training something. Make sure it's paying you.

AI isn't the threat. Lack of control is.

The two features that handle your AI reality

TalentRights

Digital Twins

One switchboard. Granular by purpose, platform and price.

TalentRights

CONSENT · TALENT_PROFILE_ID_832

A week in your likeness platform

Across 6 platforms

£

This week, pending settlement

Queries refused, policy logged.

Closed, avg 4.1 hours

Rights infrastructure is a co-ordination problem

TrueRights sits at the centre of a $100B+ rights and licensing market that's being re-organised by AI. Investor room with deck, thesis, cap table and diligence materials.

Neutral by design

Independent infrastructure for rights, licensing and consent. Not owned by a studio, label, platform or AI company.

Built with unions

Developed alongside various worldclass unions and aligned with Equity frameworks. Union-ready workflows built in.

API-first

Rights, consent, licensing and provenance available through a single API layer. Integrate in days, not months.

Regulator-ready

Built for emerging AI and personality rights laws, including the EU AI Act and NO FAKES Act.

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Trusted by forward-thinking creators, agencies, brands, and AI platforms

Your likeness. Your terms.

Ready to take your talent IP further?

Agencies

Gen AI

Platform

Your likeness is training something. Make sure it's paying you.

AI isn't the threat. Lack of control is.

The two features that handle your AI reality

TalentRights

Digital Twins

One switchboard. Granular by purpose, platform and price.

TalentRights

CONSENT · TALENT_PROFILE_ID_832

A week in your likeness platform

Across 6 platforms

£

This week, pending settlement

Queries refused, policy logged.

Closed, avg 4.1 hours

Rights infrastructure is a co-ordination problem

TrueRights sits at the centre of a $100B+ rights and licensing market that's being re-organised by AI. Investor room with deck, thesis, cap table and diligence materials.

Neutral by design

Independent infrastructure for rights, licensing and consent. Not owned by a studio, label, platform or AI company.

Built with unions

Developed alongside various worldclass unions and aligned with Equity frameworks. Union-ready workflows built in.

API-first

Rights, consent, licensing and provenance available through a single API layer. Integrate in days, not months.

Regulator-ready

Built for emerging AI and personality rights laws, including the EU AI Act and NO FAKES Act.

“I think I can speak on the behalf of many brands that we work with when I say, the need for TrueRights in the era of AI is increasingly important.”

Trusted by forward-thinking creators, agencies, brands, and AI platforms

Your likeness. Your terms.

Ready to take your talent IP further?

Get started with TrueRights