Founding Council

Join the TrueRights Founding Council

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The rules around identity, likeness and AI are being written in real time. Most talent still has little visibility, leverage or control over how their image and content are used. The Founding Council brings together a small group of artists, athletes and creators helping shape what fairer rights infrastructure should look like from the start.

Founding partners:
Outreach Talent GroupTBH Talent84 Worldeach&everyoneThe Stand Logo

Overview

The TrueRights Founding Council is a cross-tier collective of talent and creators, assembled to shape the future of rights, protection, and representation.

This council brings together individuals from diverse backgrounds, verticals, and audience size to ensure our platform is grounded in real-world talent needs, insights, and ambitions.

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Shape What’s Next

Be at the forefront of rewriting how rights and licensing work in the age of AI.

Protect What’s Yours

Stand with a network committed to valuing your work, identity and legacy and defending from misuse.

Set the Standard

Help define the rules, certifications and policies that put creators and talent first.

Make Your Voice Heard

Lead the conversation on ethics, talent rights and the future of creative ownership.

Unlock New Value

Turn your image, voice and likeness into opportunities for fair and transparent monetisation.

Join the Council

Connect with pioneering talent and allies, building a united front for a rights-respecting future.

More than an advisory group, the Founding Council serves as a living feedback loop and a cultural and ethical sounding board. Council members will collaborate with TrueRights on product development, advocacy, education, and policy, helping us build tools and standards that truly work for talent.

Ben Woollams
CEO @ TrueRights

Amber King

Founder of TrueRights and former early hire at Influencer.com, where he helped scale the company globally, Ben has worked with brands like Google, Amazon, and TikTok to build the future of the creator economy.

Who we are

"We are fascinated by the intersection of the creator economy, IP and AI with strong passion about shaping the future of talent rights in this fast-changing space. The TrueRights Creative Council brings together voices from across the industry to guide where we go next."

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