What is TrueRights?
TrueRights is a rights and licensing platform built for talent in the age of digital content and generative AI. It helps you understand, price, and protect your usage rights, and gives you the same visibility over how your image and content are used as brands have over their own campaigns.
The platform brings together four core features that work as one system: TrueRates for pricing your rights, Radar for monitoring how your content is used, TalentRights for setting your AI and licensing preferences, and Content Studio for creating licensed content from your verified assets.
Who is TrueRights for?
TrueRights is built for anyone working on influencer marketing or talent campaigns in the digital and AI era. That's talent, creators, and the agencies and managers who represent them, and, on the brand side, the brands and creative agencies running those campaigns. Whether you're negotiating a single deal, managing rights across a full roster, or building a campaign, the platform gives everyone involved the data, visibility, and control to make sure campaigns are run ethically and legally, with no budget inefficiency on either side.
Why does TrueRights exist?
TrueRights was born out of a desire to fix the most broken part of influencer marketing: usage rights. Treated as a vague checkbox in contracts, they're misunderstood, mispriced, and often misused. Creators are frequently left undercharging for content that drives real value, while brands often overpay up front "just in case", and both sides lack a clear, shared view of what rights are actually worth. TrueRights was built for everyone caught in that broken model - talent, agencies, and the brands and creative agencies on the other side of the deal - to bring clarity, fairness, and accountability to how rights are priced, negotiated, and enforced in the digital and AI world.
But fixing what's broken is only half the story. Generative AI is too often framed only as a threat to talent, and without the right protections it can be. Yet it also opens up an entirely new market for licensing talent likeness, voice, and image in ways that simply weren't possible before. TrueRights exists to help both brands and talent embrace that opportunity with confidence: giving talent a clear, consent-led way to be paid when their likeness is used by AI, and giving brands a safe, fully licensed route to create AI-assisted content. Handled well, AI licensing isn't something to fear; it's a new and fair revenue stream for creators, and a genuine creative and commercial opportunity for the brands that work with them.
