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Your profile is often the first thing a brand sees. Here's what to put on it, and how to make each part work harder for you.
Short answer: Add your name and handle, a specific line on what you make, the brands you've worked with, your best links and your social accounts, then publish and share. The niche line matters most, because it tells a brand in seconds whether you fit their brief.
Setting up Talent Profile only takes a few steps: add your details, publish, share your link. Whether it brings in the right work comes down to what you put on it. Here's how to approach each part.
1. Start with your name and handle
Use the name brands know you by and the handle they'll recognise from your content. If you post under different names on different platforms, go with the one where your strongest work lives.
2. Say what you do in a way a brand can act on
This is the line that matters most. "Lifestyle creator" tells a brand very little. "Skincare and beauty UGC, mostly short-form video with voiceover" tells them in seconds whether you're right for their brief.
Cover three things: your niche, the kind of content you make, and the work you take on. Be specific. The brands you want will find you faster, and the ones that aren't a fit will know it before they get in touch.
3. Show the brands you've worked with
Brands use past partners as a shortcut. A name they recognise, or one in their own category, does a lot of convincing for you. Lead with the work that's closest to the work you want more of. One relevant brand is worth more than a long list of unrelated ones.
4. Pick your links carefully
You can add your website, select blog posts and anywhere else your work lives. Choose a handful that show your best, most recent work. A brand that clicks through to something from three years ago may get the wrong idea about what you make now.
5. Add your social accounts
Brands want to see your content where it actually lives, and who's watching it. Add the accounts you'd be happy for a brand to judge you on.
6. Publish and share your link
Once your profile is live, you get a public link that's yours to use however you like. Put it in your social bios, add it to your media kit or an insertion order, or send it straight to a brand. The more places it sits, the more chances the right brand has to find it.
What happens when a brand gets in touch
Brands hit Request on your profile and write a brief, so you get what they want and what they're paying from the first message. You'll get an email when it arrives, and every request collects in one place on the platform. Dismiss what isn't right for you, and turn the rest into a deal and a TrueRates costing in a couple of clicks.
New to TalentProfile? Start with What is TalentProfile?
Keep it current
Your profile works hardest when it reflects what you're doing now. Update it when you land a new brand, shift your niche or make something you're proud of.
Ready to create your Talent Profile? Join TrueRights, build your profile and publish it today.
Frequently asked questions
What should I write in my TalentProfile niche line?
Your niche, the type of content you make and the work you take on. For example: "Skincare and beauty UGC, mostly short-form video with voiceover".
How many links should I add?
A handful that show your best and most recent work.
Where should I put my TalentProfile link?
In your social bios, your media kit or an insertion order, or send it straight to a brand.
How often should I update my TalentProfile?
Whenever you land a new brand, shift your niche or make something you're proud of.
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