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TrueRights is proud to welcome Hester Bates as our Chief Marketing Officer. A pioneering force in influencer marketing, Hester brings nearly a decade of experience building brands and scaling agencies in the creator economy.
As the first hire at Influencer.com, Hester played a foundational role in growing the business from a startup to an international agency with over 140 employees across Europe, North America, and the Middle East, leading marketing efforts that helped secure global clients like Google, Coca-Cola, Amazon, TikTok, and Meta.
At TrueRights, Hester is driving marketing, brand, and go-to-market strategy. With a keen understanding of the ever-evolving creator economy, she is uniquely positioned to bridge the gap between traditional marketing and the future of digital rights and AI governance.
TrueRights was built to solve a growing problem: the unchecked use, replication, and monetisation of talent IP, likeness, and content; an issue that is rapidly escalating with the rise of AI. Hester’s addition marks a significant step forward in our mission to bring clarity, compliance, and control to this fast-evolving world of talent rights. As AI-generated media and synthetic content continue to reshape the digital landscape, her leadership will be key to ensuring TrueRights remains at the forefront of ethical innovation and talent protection.
Together with Ben Woollams, Nick Jenkins, Oscar Hibbert, and our exceptional advisory board, Hester is helping shape the future of digital rights management, making TrueRights the platform of choice for talent, agencies, platforms, and rights holders in the era of AI.
