A brand finds your profile and sends a brief. Here's how that request becomes a priced deal, step by step.
Short answer: A brand sends a request through your Talent Profile. The brief and budget and details land in your TrueRights account as a request and you decide whether to proceed. Using our quote assistant and industry-benchmarked calculator, you price the usage, and go back to the brand with a quote.
A brand likes your content and wants to work with you. Then the real work starts: pricing the content, working out what the usage is worth, and getting it into a contract. That can take days of emails.
Talent Profile and TrueRights handle that part together. Your Talent Profile is where brands find you and send a request. TrueRights is where you manage the deal from there.
1. A brand sends a request
A brand lands on your Talent Profile and hits Request. They write a brief and send it to you. It arrives in your TrueRights account as a structured request, with what they want and the budget they have.
2. You get an email, and the request joins the rest
You get an email when a request arrives. Every request from your profile collects in one place on TrueRights, so you can see every brand that has been in touch.
3. You decide what to take forward
Some briefs won't suit you. Dismiss those, and take forward the ones that do.
4. The request becomes a deal
When you take a request forward, TrueRights pulls the brief, the budget and everything else the brand shared into a new deal. There's nothing to retype.
5. Our calculator prices the usage
Usually, this is often the slowest step for creators managing brand requests. With TrueRights, our calculator prices your usage rights based on the details that matter:
- Media type and content format
- Platform and channel
- Region or market
- Campaign duration
- Exclusivity
- Paid or organic use
- AI-generated or traditional production
You can add expenses and production costs, so the number covers the whole job. The rate is market-aligned and draws on hundreds of real-world data points. Use it to anchor the conversation with the brand.
You can also price usage on performance. Your usage fee then follows how far the brand pushes your content in paid media. If the content does well and gets more spend, you share in that.
6. Your rate becomes contract language
When you're happy with the rate, export ready-to-use usage rights clauses into your contract. What you priced goes into the contract in writing.
A worked example
A skincare brand finds your Talent Profile and sends a request: two short-form videos for their Instagram, plus three months of paid social in the UK. Their budget is £600.
You take it forward. The brief and the £600 budget pull into a new deal on TrueRights. You add the details to our calculator: two videos, organic and paid social, UK, three months, no exclusivity. You add your production costs.
Now you have a market-aligned rate to put next to the brand's budget. If they match, you're ready to agree terms. If there's a gap, you can show the brand what drives the price, and offer a shorter term or fewer paid channels to bring it down.
Once you agree, you export the usage clauses into the contract.
After the deal
Talent Profile and our calculator cover the start of a deal. Once a deal is live, our monitoring tool, Radar, checks how your content is used across ad platforms, social and the open web, and flags anything outside the terms you agreed. Your TalentRights preferences set out how you're willing to be used by AI.
Get started
Set up your free Talent Profile, add it to your bio and let brands come to you with a brief and budget. Create your free Talent Profile.
New to Talent Profile? Read What is Talent Profile? and How to set up a Talent Profile that brands want to book.
Frequently asked questions
How do brands send me a request?
From your public Talent Profile. They hit Request, write a brief and send it, including the budget they have.
Can I turn down a request?
Yes. Dismiss any request you don't want to take forward.
What does the calculator base its prices on?
Media type and format, platform and channel, region, campaign duration, exclusivity, paid or organic use, and AI-generated or traditional production. You can add your own expenses and production costs.
What is performance-based pricing?
Usage priced on how far your content is pushed in paid media. If a brand puts more spend behind it, the rights are worth more and you share in that.
Can I turn my rate into contract terms?
Yes. Export ready-to-use usage rights clauses into your contract.
General guidance for creators in the UK. Not legal or financial advice.
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