At a time when digital content is evolving faster than ever and conversations around ownership and ethical AI are heating up, we’re proud to announce a major milestone for TrueRights: Manon Dave has joined us as our new Chief Product Officer (CPO).
Manon isn’t just a visionary creative technologist — he’s a pioneer. With over two decades of experience as an award-winning music producer, songwriter, and innovator, he brings a unique perspective to our mission: empowering talent to protect and control their digital presence in the age of AI.
From working with will.i.am and Mercedes-AMG to reimagine music and driving with Sound Drive, to building Akuna Wallet with Idris Elba and the Stellar Development Foundation to address global payment barriers, Manon’s career has been about using technology to empower people.
At TrueRights, his focus will be no different.
“TrueRights is more than just a platform – it’s the most trusted and validated solution for creators like myself who want the confidence that their IP is protected, while embracing the potential of AI that’s safe, ethical, and on our own terms,” says Manon.
Manon’s first initiative as CPO? Launching the TrueRights Creative Council, a dedicated advisory group that will help shape our product vision and ensure that everything we build reflects the needs and values of today’s creators. This council will guide our approach to creativity, AI, and innovation, offering critical insights into how we protect and empower our users.
Working alongside our founders Ben Woollams and Nick Jenkins, Manon’s role will be instrumental as we scale TrueRights into the go-to infrastructure for safe, secure, and ethical rights management.
The rise of generative AI has brought both opportunity and risk for talent and brands. With a 3000% increase in deepfake fraud attempts, the need for verified, secure digital licensing is urgent.
That’s where TrueRights comes in.
Our platform includes features like the TrueRights Stamp, a traceable, secure marker that ensures transparency around how and where content is used, and our Usage Calculator, a first to market calculator that will standardise pricing and bring fairness and clarity to creator content licensing.
We believe talent should have the tools not only to protect what they’ve created but also to benefit from it fully, on their own terms.
“Manon brings a unique blend of creative vision, technical intelligence, and a drive for integrity,” says founder and CEO Ben Woollams. “He shares our ambition to rebuild trust in the industry by creating a fairer, more transparent ecosystem for creators and brands alike.”
TrueRights was built to lead the way in digital rights management for a future where talent and technology coexist ethically. With Manon joining the leadership team, we’re taking the next big step in shaping that future.
Whether you’re a creator navigating how your work gets used, or a brand seeking clear, compliant collaborations, TrueRights is here to help you move with confidence.
Welcome aboard, Manon.
