TrueRights x OTG: A new era of talent protection and innovation

February 3, 2025
Hester Bates

TrueRights is thrilled to announce our partnership with Outreach Talent Group (OTG), a premier talent management agency dedicated to building and elevating the careers of culturally relevant creators, entertainers, and public figures.

At OTG, Talent is at the heart of everything they do. Founded by Emilio and Amy Arciniega, OTG was created to nurture, support, and protect talent while pushing the industry forward with a commitment to diversity, inclusion, and innovation. Their bespoke, boutique management approach ensures each client benefits from tailored strategies across social media, brand partnerships, publishing, podcasts, broadcast, and beyond.

Through this partnership, TrueRights and OTG will work together to ensure that talent not only reaches their full potential but also has the tools and protection necessary to navigate the evolving digital landscape. As the industry continues to shift, safeguarding Talent’s rights, licensing opportunities, and digital assets is more critical than ever. TrueRights’ expertise in content licensing and rights management will complement OTG’s dedication to talent advocacy, providing creators with more opportunities to maximise their impact and revenue while maintaining control over their image and intellectual property.

Together, TrueRights and OTG are shaping the future of talent management by setting new industry standards, ensuring creators are protected, and unlocking new revenue streams in an ever-changing digital ecosystem.